Why I Will Not Buy Chanel

Rue Cambon. Picture courtesy Chanel.

Rue Cambon. Picture courtesy Chanel.

Let’s start reciting a very well known phrase: “Never Say Never”. However, in my defense I want to argue that I am trained in the journalism school so I know how to create appealing gossiping headliners. That is what, basically, they teach you to do…

Anyway, I must confess, the more closer that I have been to any clothing piece of Chanel it was when I peregrinated to the Rue Cambon. The pieces of this brand look amazing in the showcase or in the catwalks but I have never met in my whole life anybody who really wear the brand. I mean, the real one and not the thousands of imitations that exist out there.

Well, thinking about it. I think I have crossed with a real Chanel outfit “once” in my life but this was long ago in my 21st of that temporal thing called birthday.

You must understand that I am a hillbilly. Where I am from, everybody says Picasso did not know how to paint, that he was only a folk who met important people and, for that, some people keeps applauding him. They also say the same from Buñuel or a bunch of other folks. Of course, fashion is not the exception and the most common saying is: “Fashion is what a bunch of queers tell us what we must wear.” So my point is: “what you wear it, then?”… No answer.

Having this in mind, you can imagine how are the reactions when you try to explain to this folks that Picasso really know how to paint. In fact, before the cubism it is his blue period, I think a pink one too… but, people which it is not open minded is like the character of Tom Cruise in the War of the Worlds. If they do not know everything it is the brother whom knows the answer but, in fact, they do not know anything and they envy everything.

The problem of grow up in an ambient like this it is that your perception of the world is limited. When I started college it really was when I started to discover more things but not really before. However, university also enlighten me to see how people reacts towards certain brands but let me go to the story of the Chanel outfit first and after, the next.

In my 21st birthday I decided to commit an act of rebellion. I booked a trip to London and I told it to my parents three days before to leave, that was before the social networks and all this crazy communication systems. I had a huge dramatic scene in that moment because “girls cannot do certain things alone… bla, bla, bla.” I went to that city alone, which it is much better than with bad company. And inspired by the enchanting Holly Golightly I went to dinner to a fancy restaurant: The Ivy. Food was great, attention excellent and yes, I would like that everybody who I will meet in my life will address to me with that polite manners. I loved it but… it was when destiny make a turn in a wheel.

Picture courtesy Chanel.

Picture courtesy Chanel.

I did not have reservation so they served me in the entrance tables where the guests drink a cocktail before their table is ready. When I was almost finishing my supper it showed up a men in Chanel clothes. He sat in the table next to me with his sunglasses, his grey ponytail and all wearing black with a woolen sweater with two CC in emblem in the middle of his chest but made with other material like leather. Sorry, not sure how it says in english.

My ignorance at that times was huge but my visual memory is pretty big. I looked at him and I was thinking all the time: “I know him… I have seen him next to Claudia Schiffer.” However, I did not know who he was or which was the brand so I leave him with his martini and his olives and I went to the theater to watch Equus.

Days later, when I arrived home I started as crazy to search on Internet. My only clue was Schiffer and fashion because if you look for CC it only shows up Creative Commons… “Galiano? No, it is is older. Cavalli? No, so much tan. Lagerfeld? Oh! Yes! He is the guy!” It was then when I started to discover Chanel, fashion, and the most inspiring feminine figure who has crossed my path: Gabrielle Chanel.

I love history. I think it is one of the best resources to learn about people and the world. I fell in love about the figure of Coco Chanel and the power that she shared to the world. Since then, I am very interested in the brand and in fashion.

Although not everything is like a bed of roses. Not for no one. I perfectly understand how hard anyone must work to see their dreams come true. I am completely agree with the term “work hard” but I warn you, if you have been born woman maybe you will need to work even harder and not everybody is made with a strong paste to overcome all that will suppose that.

I do not know about Mademoiselle Chanel but to me it supposes to wake up at 5 am and finish around 10 pm but, most of the times, I could not fall sleep until 1am or 3am. Not because I have sleep problems, if not because I do not live alone and my father prefers to go to bed late. “If you wake up early you finish the day more tired.” This is his slogan and if you try to make something to put “a bit of order”… “You have the devil inside of you and you don’t let others live in peace.” Sometimes I think to go to the church and ask for an exorcism because I am receiving a bunch of this crazy online messages saying that I am the devil too. What I am not sure is if they are for me or they are for the guy with whom they confuse me but anyway it seems I am bad.

Chanel quote.

Chanel quote.

I remember when I was at school and they asked me the typical question: “What do you want to be when you will grow up?” I was the favorite joke of the folks for weeks. Are you wondering what I said? I said that I wanted to be producer. The teacher looked at me quite confused, I guess, she did not know about which profession I was talking about. So I added, that I wanted to be like George Lucas. They understood that. You can see the joke, right now.

When I finished the filmmaking school in Los Angeles. My teacher told me that if I wanted to work in Hollywood the better option was to create my own project and fight for it. Of course, he meant start from very low cost Independent ways. What he did not know about me it is my imagination creates things which cannot be made in “low cost”. Not even taking legos and making them play in a Lego world.

Unfortunately, my teacher forgot to say how “real” Hollywood works but I have learned a lot in all this time. Do you want to know what this bumpkin did? I created a television series and I send simultaneously letters to: George Lucas, Steven Spielberg, J.J. Abrams and Katheleen Kennedy saying that I had “this product” and it would be a pleasure to work with all of them together to make it real. In their defense, I will say that they did not say “NO”. It is just nobody explained to me about the “protocol”.

However, all this years made me understand better Coco. In a time where all who played the game were men she imposed a style and new fashion trends which we still repeating in our days. That is admirable.

Although I am not sure about to buy Chanel… I appreciate the design in fashion but I am not really into “fashion”. I mean, I do not care about the trends. If magazines start to say that skirts over the knee are what girls must wear this season to be cool. I will wear jeans, and if the next season they say that we should wear jeans I will wear the skirt. I am not a shoe obsessed and even less a purse addict. My only clothing addiction are jackets. I have told you that I am weird but, hey, Rachel Zoe is obsessed with jackets too. Anyone else to join the jacket club?

Like I like to create myths I want to believe that to wear a Chanel jacket it is like when you wear sexy lingerie: it gives you superwoman powers. However, I think I prefer to keep that myth in my head rather to check it. Anyway, I could not afford any of them but I think it is cool to give a jacket the strength that Coco represents and that it could be a “powerful gift” for you the day you wear it.

Rue Cambon. Picture courtesy Chanel.

Picture courtesy Chanel.

I have also another objections about Chanel. In special about “beauty” which is the real main theme of this week.

As anecdote, let me tell you “Why I Will Not Buy Chanel”; there is some kind of people out there which still thinking that Picasso did not know how to paint but they think that anything which has a brand on it, it makes you a better person. Even cooler and fancy if you force the situation. One of this brands for antonomasia is Chanel. They “need” to have it because they “need” it to have it. Until the point that they interrogate you which clothes, soaps… You use, because if not, you are not in their club. I had a friend who was testing me about fashion designers, trying me with fake names to see if I had some “sense of fashion”. Ladies and gentleman, a brand does not make you more “fashion”. Or you have style or you can wear the most expensive clothes on the planet, that will not make you a better individual.

Of course, some of this brands are overrated in their price. I understand the brand: if they are going to pay for it what I ask, I ask what I want: simple; but that makes people go to look for fake copies of that “fashion” products. Later, they lie to you saying that it is original and all that stuff but we all know how the game of the appearances is.

I remember a girl who came to college with me. She told us that all the months her mother went to the Chanel stand to buy the deodorant of the brand because it was the best. Each time that I approached to her she smelled like if she had just come from the gym: rotten sweat. Psychologically, this is something that it really traumatized me, like all this devil insinuations are and other communications stuff which it is better not to explain. I will only say that it is quite annoying when you receive mysterious calls from people who does not want to identify trying to take out from you information, “apparently” about my boyfriend. Do not worry, I have nothing to say. There is not any boyfriend and NEVER it will be. I hate that word and none human being has showed to me any quality which I could find attractive. Since always, I had to pay for everything that I wanted, even to make movies which were not mine. Receive something for free, to me, it is a privilege. So, please, do not disturb more with human relationships. I am not interested.

In real, Chanel does not smell as rotten sweat. It smells very good but I cannot think in “beauty” Chanel lines without remember that girl. It is something like Marcel Proust and the madeleine. Please, do not misunderstood me. I used Coco Mademoiselle fragrance for so long. It is my favorite scent and I absolutely love it but my body has become reactive to a bunch of preservatives so no more Coumarin, Phenoxyethanol or Parabens to me.

I know that perfumes and cosmetics have a copyright, for say it in some way, and that it is what makes them unique. However, as a marketing freak, I think it is quite risky to keep focused only in the luxury and to put anything in the brand composition because the people is going to buy it in any case; because we are what we are. In my opinion, I think it is not to have an open mind, but I am a hillbilly. What I am going to know about sells and brands, benefits and natural cosmetic? I do not know anything about nothing. However, thinking about Coco Chanel I think about strength and innovation. Revolution, rebellion and say what you think and for that I am writing this.

Fashion show. Picture courtesy Chanel.

Fashion show. Picture courtesy Chanel.

I am going to keep with my personal myth about the Chanel jackets. I really like it but it is not in my plans to buy one and use its superpowers to become an “it girl”. I leave that to the “fashionistas”. I prefer to help and to make other people dream, even if I do not win a cent. And hey! I am a disaster I recognize it. Probably if I cross again with Mr Lagerfeld I did not recognize him or I will not say nothing. I am not going to pay to meet any celebrity backstage or participate in any crazy contest. Probably if Bono takes out the sunglasses I will not recognize him. I am this way. But if anybody, celebrity or not “it girl” or silly one; want to change this world for good and want to go to the UN to tell to the world that it is better to leave in peace than to leave in war. Here you have a strong hand, pay me back with a hug and we will be eternally friends.

As Mademoiselle Coco said: “I don’t do fashion. I am fashion.” Do not let brands tell you what to use or what to wear. Be yourself the one who creates your own trends.

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